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La Perla

La Perla fashion and Google+
La Perla

La Perla The leading creator of luxurious and fashionable lingerie, nightwear, swimwear, and loungewear for women and men since 1954.
The company was founded by Ada Masotti. She started by making corsets for wealthy women. Soon her fashionable, carefully-made lingerie became very popular and she started to develop the company with her partner, Ubaldo Borgomanero. She specialized in handmade lace and embroidery which is still one of La Perla's specialties.

Their collections have featured jeweled bras made of silk and cotton with crystals and metal ornaments. Glamour and romance are also very prominent with soft, silk and satin camisoles and g-strings in pastel colors with lace and embroidery. Lacy baby dolls and chemises are some of La Perla's trademarks, although they also sell close-fitting, comfortable, stretchy underwear which is very much in fashion. Ada Masotti’s son, Alberto Masotti took charge of the brand from his mother, and has been responsible for its growth.

The Icelandic designer Steinunn Sigurd was the creative director of the brand for a while, and was succeeded for the womenswear RTW line by Alessandro Dell’Acqua in 2002, and for menswear by Daniel Faret in 2003.

Although the company is mostly known for its stylish lingerie, especially its renowned La Perla Black Label, it now has twenty different product lines, including Marvel which is renowned for its beautiful cocktail dresses, Malizia, and GrigioPerla, the range for men.The main line, La Perla, also produces perfumes and eyewear.

In 2007, La Perla joined a strategic alliance with JH Partners, which eventually took control of the brand in 2008.


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