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Lucky Brand

Lucky Brand fashion and Google+
Lucky Brand

Rooted in rockíníroll with a signature sense of humor, Lucky Brand stands for independent thinking, individual style and a feeling as authentic as love. Friends since youth, creators Gene Montesano and Barry Perlman shipped the first order of Lucky Brand in 1990, and have been renowned for their great-fitting, vintage-inspired jeans and clothes ever since. Lucky Brand is sold at over 150 neighborhood Lucky Brand stores internationally, at, and in variety of department and specialty stores.

They have crafted their first jeans in Los Angeles in 1990 with this philosophy in mind. And they have been making vintage-inspired, great fitting denim for expressive, independent types ever since. They give their denim its distinctive Lucky Brand look by literally putting it through the wringer. They rip, mend, sand, fray, patch and wash their pieces to give them real character and soul. They add authentic hardware and special details inspired by the rugged work wear denim of their pioneers. And everything that bears the Lucky Brand label has the essence of Southern California sewn right in.



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